Let's propel the Mobile Meeting Application to be the primary attendee registration platform and integrate the data with our SMM Technology so that we drive 100% adoption to use the mobile meeting application and the data transferred into the attendee management module includes the robust data that is needed for our meetings and events.
Mobile Meeting apps are gaining adoption faster than any SMM Technology tool has in the past and we must insist that our SMM Technologies allow these mobile apps to transfer data into the attendee management module. Not only will this drive adoption for all attendees to use their mobile app; but also our SMM Technologies may gather more robust data for reporting purposes. Of course, we want options, so attendees should be allowed to register through the mobile app or the meeting registration site, and the decision to determine the best way (or both methods) will be with the meeting stakeholders and planners. See yellow boxes.
Mobile meeting apps need to be integrated with our ERP and CRM systems for single sign-on. And, for the SMM Tech companies: we do not mean that your website is accessible on a mobile device. Rather, we want to drive adoption to all attendees using our mobile meeting application (whether you own it or not). As such, we require that you upgrade your technologies to allow these apps to capture the registration data and transfer it to your systems.
Let's all go to our SMM Technologies and request this functionality NOW!
Debi Scholar, SMM Coach
Digital Event Strategist (DES), CMM, CMP, GLP, GTP, SSGB, CBST, CTT